Insights that help your business take a better step forward
Brand Perception and Market Testing Elevate Agency Success
Marketing agencies have the task of guiding clients through branding decisions. Whether it's a brand refresh, rebranding, or a new product or service, these initiatives are crucial for any business. They can amplify brand awareness, engage new audiences, and strengthen market positioning—but only if done correctly.
The Value of Employee and Culture Evaluations
In the business realm, it's a mistake to underestimate the importance of organizational health. As a research and evaluation firm, we've seen firsthand what makes or breaks an organization. Employee well-being and the culture they operate within are vital.
A Simple Guide to Understanding and Using a Logic Model
If you have been trying different strategies and programs without seeing results, a logic model could help you. It provides a clear framework that connects your resources and activities with your goals. It helps you measure progress, improve efficiency, and ensure that your efforts drive the results you want.
5 Ways Evaluation Helps Organizations Succeed
For any organization, evaluation is essential. Is your organization working efficiently, effectively, and with a clear focus on its goals? If you're unsure, this is why evaluating is important. Data-driven insights allow organizations to measure progress, identify areas for improvement, and ultimately enhance their impact.