
Insights that help your business take a better step forward

Analyzing Food Access and Security in the Carolinas
Better Way Consulting conducted a SNAP Food Access Survey for Feeding the Carolinas. This revealed key insights into food security gaps and access challenges across the Carolinas and provided actionable recommendations for addressing community needs.

Surveys Unlock Data-Driven Decisions
Research is a critical component of any successful business or nonprofit organization. To make informed decisions, understand your audience, and strategically grow, you need data that is reliable and actionable. Surveys are a powerful tool for gathering insights at scale.

The Science and Art of Focus Group Design
Focus groups are a powerful tool for gathering rich insights into how people think, feel, and react in a group setting. While focus groups may sound straightforward, the truth is that designing, hosting, and moderating them is both a science and an art.

Brand Perception and Market Testing Elevate Agency Success
Marketing agencies have the task of guiding clients through branding decisions. Whether it's a brand refresh, rebranding, or a new product or service, these initiatives are crucial for any business. They can amplify brand awareness, engage new audiences, and strengthen market positioning—but only if done correctly.

How Department Audit Clarified Roles and Boosted Efficiency
Better Way Consulting helps organizations get to the heart of their workplace culture. For this client, we applied our Employee and Culture Evaluation service to conduct a focused department audit. This uncovered crucial insights on role clarity, communication, and productivity.

The Value of Employee and Culture Evaluations
In the business realm, it's a mistake to underestimate the importance of organizational health. As a research and evaluation firm, we've seen firsthand what makes or breaks an organization. Employee well-being and the culture they operate within are vital.

Transforming Community Safety: EmpowerSC’s Training Impact
Better Way Consulting conducted a program evaluation for a nonprofit’s training and awareness initiative, measuring the impact of their intervention on community safety awareness.

Maximize Results: The Essential Guide to Program Evaluation
How can you ensure the programs you run achieve the results you want? Program evaluation is a systematic assessment of your organization's initiatives. During a program evaluation, we review your initiatives, improve strategies, and ensure wise use of resources.

Assessing Program Readiness for a Community Health Nonprofit
Better Way Consulting conducted an evaluability assessment for a community health nonprofit. This provided a clear path to measure program success and identify areas for improvement.

Evaluability Assessments: A Key Step to Program Success
When you're a business owner or nonprofit leader, you know the importance of measuring success. You want to ensure your programs are on track and delivering results. But what happens when your organization isn’t ready for a formal evaluation?

Creating a Roadmap for Growth with Logic Models
Better Way Consulting supported Wellness ‘N Color’s growth by creating a tailored logic model for their Shades of Strength program, aligning resources, strategies, and outcomes to drive impactful suicide prevention efforts for Black women+.

Choosing the Right Consultant for Your Nonprofit: How Better Way Consulting Aligns with Best Practices
When chosen well, a consultant can provide invaluable guidance, helping organizations refine their mission and maximize their impact.

A Simple Guide to Understanding and Using a Logic Model
If you have been trying different strategies and programs without seeing results, a logic model could help you. It provides a clear framework that connects your resources and activities with your goals. It helps you measure progress, improve efficiency, and ensure that your efforts drive the results you want.

Understanding Young Adults’ Disengagement from Church

Interviews Unlock Powerful Insights for Your Business

5 Ways Evaluation Helps Organizations Succeed
For any organization, evaluation is essential. Is your organization working efficiently, effectively, and with a clear focus on its goals? If you're unsure, this is why evaluating is important. Data-driven insights allow organizations to measure progress, identify areas for improvement, and ultimately enhance their impact.

4 Research Methods to Help Your Organization Thrive
When growing an organization, no tool is more powerful than excellent research. Want to improve your programs, connect with customers, or find your place in the market? Research gives you the insight needed to make smart, data-driven decisions.

Choose Your Tool - Surveys vs Focus Groups
Two of the most common tools we use at Better Way Consulting are focus groups and surveys. Both have their merits but it’s worth comparing them - you need to use the right one for the right purpose.

Why Your Business Needs A Culture of Evaluation
Tired of not knowing whether you are making an impact? You need a culture of evaluation.