Insights that help your business take a better step forward
Testing Brand Perception Through Focus Groups
Better Way Consulting conducted focus groups to evaluate brand perception and new logo options for a regional retailer, providing key insights to refine their branding and improve customer engagement.
The Science and Art of Focus Group Design
Focus groups are a powerful tool for gathering rich insights into how people think, feel, and react in a group setting. While focus groups may sound straightforward, the truth is that designing, hosting, and moderating them is both a science and an art.
Understanding Young Adults’ Disengagement from Church
4 Research Methods to Help Your Organization Thrive
When growing an organization, no tool is more powerful than excellent research. Want to improve your programs, connect with customers, or find your place in the market? Research gives you the insight needed to make smart, data-driven decisions.